Just be consistent

Have you ever been to the grocery store, went to aisle 7 where the baking powder always is, but couldn’t find it? Anywhere? That can be very irritating. If the store never had baking powder or at least gave me some indication of where it had moved (if it moved), the irritation would lessen significantly.

It turns out the baking powder had been moved to the other end of the isle, but the big “Baking Powder” hadn’t been moved with it. More commonly, the store is just plain out of something, but I have no way of knowing that so I waste my time searching.

Consistency puts customers in control of their experience. Do I want a quick, cheap meal? I go to Taco Bell. Do I want something nice? I go to the Acropolis. When customers are in control they at ease.

Back to the grocery store: I don’t expect you to carry endless varieties of specialty breads (which I enjoy). I don’t expect you to have everything you carry in all the time (although it would be nice). But would you at least keep things in the same place so I can know when something is out of stock?

I’m left asking myself, are we providing consistency to our customers?

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